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Women's
Eyeglasses
Men's
Eyeglasses
Kids
Eyeglasses
Transitions®
Blue-violet
Light
Black Friday is here!
Up to $60 off prescription eyewear
Women's
Sunglasses
Men's
Sunglasses
Kids
Sunglasses
Polarized
Prizm™ Polarized
Black Friday is here!
Up to $60 off prescription eyewear
Yours truly, Vogue Eyewear
Unapologetically you, one frame at a time with Vogue Eyewear’s Fall/Winter ‘24 collection.
Black Friday deals on
prescription glasses
Black Friday is here!
Up to $200 off an annual supply of contact lenses or up to $75 off a 6-month supply.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Your benefits expire soon.
Use them now!
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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The Target
Optical
Eyecare Difference.
Annual eye exams are important for your long-term eye health and should be adapted to your
needs.
That’s why we’ve partnered with trusted Independent Doctors of Optometry to provide you with the
best eye exams for the whole family.
Here’s a helpful
guide
to year-round eye health.
1
Pre-exam
Take care of your eye health even if your next exam is
months away.
Start by wearing sunglasses to protect your eyes from ultraviolet
light.
2
SCHEDULING AN Exam
It only takes few minutes to schedule your exam online and walk-ins are always welcome. You can check your insurance in advance.
3
EXAM exPERIENCE
We’ve partnered with Independent Doctors to provide you with convenient and comprehensive exams.
4
POST-exam
Find the right fit for you. Pick your favorite pair from our wide assortment online and in stores.
More tips from our experts.
Explore tips and up-to-date advice from our
Independent Doctors of Optometry
and Target Optical store
managers.
Family eye care:
The most common conditions we see in children are eye fatigue and nearsightedness, also known as myopia.
Family eye care:
Even if kids get vision screenings through school, they still need regular eye exams.
Importance of annual eye exams:
From checking your eyes to spotting common health conditions, discover the importance of an annual comprehensive eye exam.
Importance of annual eye exams:
Vision issues can begin at an early age or appear later in life, here's why annual eye exams are essential to staying on top of your vision needs.
Light sensitivity:
Talks about the importance of sun protection, light sensitivity and explains how the right lenses can protect your eyes in changing light conditions.
Light sensitivity symptoms:
Learn to spot the signs of light sensitivity and discover how to increase eye comfort with our wide range of lens options!
Exams & preventative eye care:
Learn about why annual eye exams are important to your overall health, the health of your kids, and how we’re here to help every step of the way!
Our patient care practices:
Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.
Finding the right lenses for you:
Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!
Contact Lenses experience:
Explore the world of contact lenses and improve your eye health and vision. Learn about exam procedures, correct fitting, usage practices and much more.
Age-related eyecare:
Find out more about the key aspects of age-related eye care, plus the importance of a preventive and comprehensive annual eye exam.
Eye care for kids:
Spot the signs that indicate early vision problems. Learn how to evaluate and treat children's symptoms in their different growth stages.
We accept all prescriptions:
Booking an exam online is easy! You can also bring in an existing prescription and we’ll help you find the best eyewear for your needs.
Our patient care practices:
Learn more about how we support our patients and how we’re making eye care easy and convenient for you and your family.
Finding the right lenses for you:
Learn about how we help you find the right lenses and treatments for your vision needs through personalized eye exams and expert advice!
Dr. Faten Edris
Helps you understand possible effects of blue-violet light exposure, the correct habits to minimize it, and the importance of blue-violet light filtering lenses.
Meet our experts
Dr. Faten Edris
Is an independent optometrist at Blinking Owl Eyecare, located inside of Target Optical in Miami, Florida. In these videos she explains the key aspects of eye health and eye care.
Dr. Mahsa Sekari
An independent optometrist at Bina Eyecare located inside Target Optical in Edgewater, New Jersey. Dr. Shekari explains our patient care practices & how we match your needs with the right lenses.
Hiba Dahdouli
Licensed optician and Store Manager at Target Optical. In these videos she explains our patient care processes, how we identify the right lenses for you, and how to use existing prescriptions.
Dr. Shannon Joseph
An independent optometrist at Super Vision Optometry located inside Target Optical in Sunrise, Florida. Dr. Joseph talks about the importance of sun protection, light sensitivity and explains how the right lenses can protect your eyes in changing light conditions.
Dr. Ryan Smedley
An Independent optometrist at Flatiron Vision Associates located inside Target Optical in Westminster, Colorado. Dr. Smedley shares the importance of annual eye exams, family eye care and explains everything you need to know about contact lenses.
More ways to help you
Looking for a
frame-free experience?
Want to improve your
eyesight
with new lenses?
Contact Lenses
Contact lenses address a variety of vision issues and are designed to take care
of
your eye health without sacrificing comfort.
Choose from a range of contact lenses like rigid, soft or hybrids, made of
durable
material to promote sharp vision while maintaining comfort.
Need a hand finding the right contacts for you? Learn the ins and outs with our Contacts 101 or see tips from our specialists.
Lenses
Discover the wide selection of high-quality lenses available at Target Optical,
including top brands like Ray-Ban and Oakley.
Find reliable lenses that support a range of vision needs and start seeing your
best
with premium treatments that help reduce glare, scratches and smudges!
Find out more about our lenses or see tips from our specialists.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.